In last week’s column, we began a conversation about the rich cultural identity of Clackmannanshire, guided by the insights shared by our local community.

This week, I want to ask a critical question: what’s the point in discussing culture unless we are committed to taking action to nurture and develop it?

Culture is not just about what we see in galleries or hear in concert halls—it's about the collective spirit of the people who live here. It’s in our history, our community gatherings, the traditions passed down through generations, and the creative energy that fuels everything from local businesses to individual artists.

But to truly harness this potential, we need capacity. We need a cultural strategy that pulls together the many strands of our community—from artists to voluntary organisations, from local businesses to the people who call this place home.

An inclusive strategy, one that embraces the full diversity of Clackmannanshire’s people and geography, is crucial. Whether you're in Alloa, Tullibody, or the rural areas that surround us, culture belongs to everyone.

By bringing all voices to the table, we can create a unified vision that highlights the wealth of cultural offerings across the county—both for the people who live here and the tourists who will be drawn to our vibrant scene.

This isn’t just about celebrating our history; it’s about creating a sustainable future for our cultural sector. By building a strategic, inclusive plan, we can unlock funding from a range of sources—government grants, philanthropic support, and private investments from businesses who see Clackmannanshire as a place to grow.

When funders see our collective strength, they’ll be more likely to invest in what we have to offer. This could spark a cultural renaissance in our county, benefiting artists, musicians, and entrepreneurs alike.

But words alone are not enough. We must create momentum—an energy that fuels action and builds a sense of purpose. It’s time to ask: what action do you, the people of Clackmannanshire, want to take?

How can we, together, lead the charge to develop a thriving cultural economy? This is the moment to step up and show that we, as a county, are committed to becoming a cultural hub that leads not just in Scotland, but across the UK.