THE festive season was officially kickstarted in the Wee County as Alloa held its annual Christmas lights switch-on.

The event was back for 2024 as organised by Alloa First, who had previously announced that this year would feature more lights than ever before.

As part of the festivities, Alloa’s town centre was kitted out with stages and entertainment, provided by local outfits such as Alloa Bowmar Pipe Band, Spotlight Theatre, Clackmannan District Brass Band, Sauchie Community Group and Forefront Stage School.

Diane Brown, project manager for Alloa First, said: “We’re delighted with how the Christmas tree lights switch-on went this year.

“The weather was much kinder than expected and the incredible enthusiasm from our performers and those who braved the weather truly made it a special day.

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“It was wonderful to see so many people enjoying the entertainment, supporting local businesses and getting into the festive spirit.

“A huge thank you to everyone who helped make this event such a success.”

Revellers braved conditions caused by Storm Bert, which brought a wave of snow, rain and heavy winds across the country.

Luckily, Alloa’s town centre remained largely untroubled aside from the cancellation of the Christmas market.

Santa joined the provost Donald Balsillie up on stage as the lights were switched on to mark the start of the festive period in Clacks.

Alloa First also held the best dressed window competition this year, inviting shop owners to kit out their shopfront to win prizes.

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This year’s winner was Liz Hatrick of Alloa Framing Company, who covered her three windows with a Christmas theme.

A post on Alloa First’s Facebook read: “Liz’s beautifully decorated three window displays impressed our judge with its creativity, originality and festive charm.

“Thank you to all the businesses who took part – your efforts have made Alloa shine this Christmas.”