A RAW dog food store opened in the Wee County earlier this week.
Dankbullz Raw Food Pet Supplies officially opened its doors in Tullibody on Monday, October 25.
The store will sell a wide range of products, including healthy meals, natural treats and sensitive dog shampoos and other products.
It will also offer a home delivery service for those who aren't able to get to the store.
The idea for the store came from owner Lisa Swift's own dogs who need certain foods due to allergies.
She learned about raw feeding and the benefits it brings and, upon noticing there was no accessible retailers near her, decided to open her own.
Lisa, who has five French bulldogs, said: "Due to allergies we changed to raw food so this is where it stemmed from.
"I've encouraged all my friends to raw feed and then a property became available and I thought it would be the perfect location for the store."
Lisa saw the benefits of feeding her dogs raw food "within weeks" and added: "Tinned cans [of dog food] are all processed foods whereas raw is great for dogs.
"It gives their coat a good shine and fresh fruit and veg can be added to make it healthier."
The store is located on Stirling Road in Tullibody, next to the post office and the space was finalised after Lisa created a business plan and was then able to secure a business loan.
She continued: "It's been a lot of hard work. There's been a big dog boom through the pandemic and I'm thinking of all these dog owners who don't drive and have to travel to Alloa or Stirling for their pet shop.
"It's not just a store, I'm doing it for the community.
"We specialise in raw but we can also advise anyone who may be interested in changing their dog's diet."
One of Lisa's children will be helping her in the store alongside her partner Steven.
Steven will be doing the deliveries and picking up stock while Lisa runs the store.
Lisa continued: "I want to help the community by having healthier dogs.
"The beef we're buying is actually sirloin steak, it's not off-cuts of meat.
"We'll also be selling shampoo, lip balms; anything that's good for dogs.
"It's not just a pet, it's your family, it's your baby and you'll go the extra mile for them."
For more information, search Dankbullz Raw on Facebook or call 07483 373306.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here