MORE than three quarters (77 per cent) of people in Clackmannanshire are ‘regularly’ repeating the same meals for dinner week in, week out.

Research highlighted over half (58 per cent) of consumers in the Wee County consider themselves ‘stuck in a rut’ when it comes to dinner, with nearly half (49 per cent) of those who always have the same meals for dinner putting it down to simply not knowing what to cook.

Scotland’s national chef Gary Maclean is supporting a charge to encourage people across the country to enjoy Scotch Lamb PGI.

Average consumption of lamb in Scotland is half of the UK as a whole with the new research – carried out by YouGov on behalf of Quality Meat Scotland – revealing that over a third (41 per cent) of people in Clackmannanshire never eat lamb for dinner midweek.

Gary said: “We’re lucky enough as a nation to have access to such high quality, fresh ingredients, and it’s time we stepped up and introduced them to our mealtimes on a regular basis.

“While lamb may have historically been considered a Sunday dinner staple, it’s an incredibly versatile meat that’s nutritious and really simple to prepare for the whole family.

“I’m a strong advocate of dishes that inspire people to get out of mealtime ruts by introducing new ideas, techniques and flavours that can be mastered incredibly quickly, whatever the skill level.

“Quality Meat Scotland’s Scotch Kitchen website is full of resources that put Scotch Lamb centre stage, whatever day of the week.”

For recipes visit scotchkitchen.com